Which business technique puts the customer first?

Which business technique puts the customer first?

• A. Customer Relationship Management
• B. Delegation
• C. Derived requirements
• D. Facility Management

Answer: (A)

Putting the customer first means using systems that capture and act on what customers need and value, across every interaction. Customer Relationship Management does exactly that by centralizing customer data, tracking interactions, and guiding personalized outreach and service. This creates a seamless and responsive experience, strengthens loyalty, and helps the organization anticipate and meet evolving needs. Delegation is about distributing tasks to others, not a strategy for centering the customer. Derived requirements are about inferring needed features or capabilities, not about ongoing customer engagement. Facility management focuses on the physical workspace and services, not on customer relationships. That’s why Customer Relationship Management is the best fit for putting the customer first.

Putting the customer first means using systems that capture and act on what customers need and value, across every interaction. Customer Relationship Management does exactly that by centralizing customer data, tracking interactions, and guiding personalized outreach and service. This creates a seamless and responsive experience, strengthens loyalty, and helps the organization anticipate and meet evolving needs. Delegation is about distributing tasks to others, not a strategy for centering the customer. Derived requirements are about inferring needed features or capabilities, not about ongoing customer engagement. Facility management focuses on the physical workspace and services, not on customer relationships. That’s why Customer Relationship Management is the best fit for putting the customer first.